Genetic Denim.

Genetic Denim

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Genetic Denim was launched in 2006 by founder Ali Fatourechi. Ali’s concept for Genetic was to create perfectly fitting jeans in soft, innovative fabrics from Italy, Japan and Turkey. He took inspiration from the female form to design pieces which as he had hoped, would become modern classics. Be they skinny, cropped, straight or flared, Genetic denim really are at the cutting edge of what 21st century denim is all about: beautifully thought out and constructed, while being functional for the modern woman.

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