Twelve years ago, the individual, understated luxury that designer Jane Lewis so craved to wear was nowhere to be found. And so she decided to create her own. An eight-piece mini capsule collection later, and spurred on by such a resoundingly positive response from her friends, Goat was born.

Goat, so called because a few of those initial pieces were made from cashmere, was soon established as the go-to label for effortless chic. While the horn-buttoned cashmere cardigan became a Goat signature, the luxury woven pieces that now adorn everyone from Sienna Miller to Kirsten Dunst, Elle Macpherson and Gwyneth Paltrow, have become equally synonymous with the brand.

Quintessentially quiet, Goat creates luxury stripped back to its absolute essence, using the very best materials and most subtle design details. Jane Lewis and her team pride themselves on always delivering the pieces you need right now.

A quiet glamour runs through Goat, from its mink-collared sheepskin coat that looks as if it has stepped out of a 1950s couture salon, to the more accessible Goat Library range which can boast the same fit and trimmings as the mainline collection.

“The simplest things are the absolute hardest to achieve. To make luxury look this effortless is hard. We really look at every single detail,” says Lewis. Little wonder then that Goat, a very British brand, is so firmly established, with 50 stockists across the UK.

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