Jane Davidson is a family run business, founded in 1969 in the Grassmarket area of Edinburgh by Jane Davidson. The boutique is now run by Sarah Murray, her daughter, and is based in a Georgian townhouse in Thistle Street, discreetly located in Edinburgh’s elegant New Town and in the thick of the upmarket shopping area. The store has grown steadily since it opened on the ground floor of its current site and has expanded over 4 floors in the last 15 years. In July 2008 Jane Davidson launched their first transactional website.

Jane Davidson showcases a tempting assortment of International fashion brands including Diane von Furstenberg and M Missoni.
Brand exclusives in Scotland include Jenny Packham, Erdem and Dries van Noten. The classic selection encompasses Armani Collezioni, Escada, Gerard Darel and Fabiana Fillippi. The more fashion forward will tend towards Vince. L'Agence and Goat. Denim features strongly from J Brand, Mih, Mother and James and new labels for Spring Summer 2012 include Victoria by Victoria Beckham and also her sunglasses and top end handbag collection.


The philosophy behind the store is very much centred around exceptional customer service and a relaxed atmosphere. In winter there is a real fire on the ground floor and on entering the store you will be offered a coffee or  tea. The sales team of nine vary in age from 21 to in their 60’s, each with their own unique style and personality.
They will encourage you to try things you would never normally have dreamt of. Customer purchases are all carefully logged so that our clients get the most from their wardrobes each year. Information on career, family and social circles is also stored so that our sales team can avoid offering a similar outfit for the same function.
Regular instore events, ranging from trunk shows to jeans fitting weekends, are held monthly. A Christmas runway show is even held for the partners and husbands of clients, to assist in their gift shopping.


"Jane Davidson’s boutique is one of Scotland’s best kept secrets”
Vogue Magazine

"One of the top 25 boutiques in the world”
Harper’s Bazaar

Company Information:
Thistle Street Fashions Ltd t/a Jane Davidson
Company Number: SC 226 480
Vat Number: 271 194 854
Registered at 52 Thistle Street Edinburgh EH2 1EN