From season to season CHARLI builds the signature day-to-night sense of chic that reflects the sensibility of the city where the collection was born, London. The collection maintains an easy-luxe aesthetic at its core, continuing to work with softly draped shapes and knitwear as well as experimenting with high-end washing treatments and finishes.
Though the brand is always aware of trends, styles are developed with longevity in mind for years, even decades, to come. That’s why sourcing of the finest materials is one of the brand’s most important objectives – like Grade-A cashmere sweaters, Peruvian Alpaca sweaters and hand knitted wool. Charli’s innovative and sustainable production techniques on core fabrications of jersey and knitwear has inspired a devoted following.