Alex Black is British, but she moved to Manhattan as a single twenty-something, spent 10 years living and working there, met her husband, had three children and then moved to Hong Kong. While living in Hong Kong Alex realised that she’d spent decades wearing a shirt dress, but just couldn’t find the exact shape that she wanted to wear. She was looking for a softly tailored, beautifully finished dress, cut from the finest cottons. It needed to be in a clean, crisp palette, without too many embellishments so as to form the backbone of her Summer wardrobe.
After months of researching premium cotton and going through rounds and rounds of modifications with a curvy UK Size 12 fitting model, Alex had created a timeless shirt dress that felt totally luxurious and would last for years. She launched Alex Black Collection in 2014.