Belstaff is a British brand, founded in Longton, Staffordshire in 1924 by Eli Belovitch and his son-in-law Harry Grosberg – the name is a combination of Eli’s surname and his Staffordshire home producing all-weather jackets for motorcyclists.
The presence of women in Belstaff’s catalogue of clients is extensive – including Amy Johnson – the first female pilot to fly solo from England to Australia in 1930 and Amelia Earhart. Today, it includes Angelina Jolie and Liv Tyler – who creates a capsule collection for the British brand in 2016.
Belstaff is known for durability, versatility and fantastic quality fashion product.
In 2016, Belstaff produced a short film, starring Liv Tyler called ‘Falling Up’, where she retraces the footsteps of 1920s aviator Amelia Earhart, one of the first women Belstaff dressed.