IDA

Launched by denim boutique owner Donna Ida Thornton, IDA is an entirely new concept in denim. Dedicated to celebrating the ‘iconic woman’ silhouette with a collection of true-waisted and tailored jeans with classic co-ordinates to complement them.

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IDA Boy Dazzler Jean in Throwback
IDA

£155 £49Select options



IDA Kitty Kat Jean in 70s Memphis
IDA
Out of Stock

Donna Ida Rose Jeans in Hungover
Donna Ida
Out of Stock

Ida Sidney Spring Jean Milk
IDA

£165 £50Select options



Drawing inspiration from quintessential British elegance and sophistication, Donna Ida Thornton has introduced a collection of styles with a contemporary aesthetic and attitude to denim.

IDA is a label with an achingly cool take on the way a modern woman dresses; a little bit lady, a little bit rock ‘n’ roll and a lot of chic. Donna Ida knows the best fit in denim, the most flattering styles and we are so excited about stocking this brand of denim.