IDA

Launched by denim boutique owner Donna Ida Thornton, IDA is an entirely new concept in denim. Dedicated to celebrating the ‘iconic woman’ silhouette with a collection of true-waisted and tailored jeans with classic co-ordinates to complement them.

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IDA Kitty Kat Jean in 70s Memphis
IDA

£180Select options



IDA Married to a Rolling Stone Blazer Sailor
IDA

£450Select options



IDA Married to a Rolling Stone Blazer Milk
ida

£450Select options



IDA Sidney Crop Straight Jean Combury Blues
IDA

£165Select options



Donna Ida Wrist Candy Top Velvet Black
IDA

£175 £70Select options



Donna Ida Kitty Kat Jean Fawcett Blue
IDA

£180Select options



Donna Ida Iris Jean Milk
Donna Ida

£170 £68Select options



Donna Ida Kitty Kat Jean in Blackest
IDA

£180Select options



Donna Ida Rose Jeans in Hungover
Donna Ida

£165Select options



Boy Dazzler Jean in Throwback
IDA

£155 £62Select options



Rizzo High Top Ankle Skinny Jean in Milk
IDA

£165Select options



Drawing inspiration from quintessential British elegance and sophistication, Donna Ida Thornton has introduced a collection of styles with a contemporary aesthetic and attitude to denim.

IDA is a label with an achingly cool take on the way a modern woman dresses; a little bit lady, a little bit rock ‘n’ roll and a lot of chic. Donna Ida knows the best fit in denim, the most flattering styles and we are so excited about stocking this brand of denim.

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