Launched by denim boutique owner Donna Ida Thornton, IDA is an entirely new concept in denim. Dedicated to celebrating the ‘iconic woman’ silhouette with a collection of true-waisted and tailored jeans with classic co-ordinates to complement them.

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Drawing inspiration from quintessential British elegance and sophistication, Donna Ida Thornton has introduced a collection of styles with a contemporary aesthetic and attitude to denim.

IDA is a label with an achingly cool take on the way a modern woman dresses; a little bit lady, a little bit rock ‘n’ roll and a lot of chic. Donna Ida knows the best fit in denim, the most flattering styles and we are so excited about stocking this brand of denim.

Rizzo High Top Ankle Skinny Jean in Milk

£165 Select options

Pimp My Margot Culottes in 60’S Bardot

£185 £74 Select options

Rizzo High Rise Cropped Jean in Thunder

£180 £72 Select options

Downtime Sweater in Red Moon

Hepburn Roll Neck Sweater in Black

Greta Blouse in black

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