Sarah Murray (owner of Jane Davidson) has always loved her J Brand jeans, from the days of the Kate Moss Love Story flare to more recently the Maria fit – an über-flattering high-waisted skinny.
J Brand set out to create classic and sophisticated jeans with an emphasis on fit, timeless products and the inspiration to make a woman look and feel beautiful in her jeans. With this mission, J Brand has achieved a winning combination of style, comfort and sexiness in denim.
Bringing with him extensive knowledge of the market and over 30 years of experience in the fashion industry, Jeff Rudes, CEO, co-founded J Brand in 2004.
Rudes had a vision for J Brand, to create a jean that fitted so perfectly it followed the contours of one’s body. He launched the brand as an exclusive line at Ron Herman’s Melrose Jean Bar in the spring of 2005, and it became an immediate success with consumers, notable celebrities and influential editors.
With the introduction of the dark washed skinny jean, J Brand was the first company to drive this trend. “In an exceedingly competitive market, one of our greatest accomplishments was to go beyond what we were known for, the skinny jean, and deliver the next trend – the bell bottom we called the ‘Love Story,’ ” says Rudes.
The line’s distinct washes and fits became instant favourites for a wide range of celebrity fans these include Kate Moss, Rhianna, Angelina Jolie and most recently the Duchess of Cambridge.