Theory

Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value. Theory will become a fast favourite at Jane Davidson due to it’s ability to fit into the modern woman’s lifestyle. We love the quality, simplicity and style of the Theory collection.

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Perfect Mock Shell Pull Over in Ivory
Theory
Out of Stock

Tie Neck Pull Over in Black
Theory
Out of Stock

Off The Shoulder Ribbed Sweater in Grey
Theory
Out of Stock

Perfect Mock Shell Pull Over in Black
Theory
Out of Stock

Cable Sweater in Ivory
Theory
Out of Stock

Clairene Faux Fur Jacket in Leopard Print
Theory
Out of Stock

Alija Ghost Cut Out Top in Black
Theory
Out of Stock

Alioth Suede Coat in Khaki
Theory
Out of Stock

Phyly Strapless Linen Dress in Black
Theory
Out of Stock

Weylend Striped Shirt in Blue and White
Theory
Out of Stock

Thorina Trousers in Black
Theory
Out of Stock

Salavtill Top in Ivory
Theory

£209 £125Select options



Oaklane coat in pink willow
Theory
Out of Stock

Oaklane coat in dark cyprus
Theory
Out of Stock

Anesha shirt with tie
Theory
Out of Stock

Adbelle Trouser in garnet
Theory
Out of Stock

Livilla Top in white
Theory
Out of Stock

Vohani Body in black
Theory
Out of Stock

Bendava Top
Theory
Out of Stock

Yuleena Knit Dress
Theory
Out of Stock

Jemion Dress
Theory
Out of Stock

Alvmie Jumpsuit
Theory
Out of Stock

Alwinth Top
Theory
Out of Stock

Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory’s signature “stretch” fit developed a cult following and the Theory pant became a must-have for every woman’s wardrobe.

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