Theory

Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value. Theory will become a fast favourite at Jane Davidson due to it’s ability to fit into the modern woman’s lifestyle. We love the quality, simplicity and style of the Theory collection.

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Split Front Short Sleeve Blouse in Ivory
Theory
Out of Stock

Alija Ghost Cut Out Top in Black
Theory
Out of Stock

Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory’s signature “stretch” fit developed a cult following and the Theory pant became a must-have for every woman’s wardrobe.

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