Theory

Theory was founded in 1997 on the principle that men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who has a demanding and versatile lifestyle. Sophisticated, urban, and discriminating, yet seeking comfort and value. Theory will become a fast favourite at Jane Davidson due to it’s ability to fit into the modern woman’s lifestyle. We love the quality, simplicity and style of the Theory collection.

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Theory seized the technological opportunities available to spin Lycra into other fabrics, creating slimmer, more comfortable shapes. Theory’s signature “stretch” fit developed a cult following and the Theory pant became a must-have for every woman’s wardrobe.

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Perfect Mock Shell Pull Over in Ivory
Theory

£235Select options



Tie Neck Pull Over in Black
Theory

£305Select options



Off The Shoulder Ribbed Sweater in Grey
Theory

£480Select options



Perfect Mock Shell Pull Over in Black
Theory

£235Select options



Cable Sweater in Ivory
Theory

£505Select options



Weylend Striped Shirt in Blue and White
Theory


Thorina Trousers in Black
Theory

£285 £85Select options



Salavtill Top in Ivory
Theory

£209 £125Select options



Oaklane coat in pink willow
Theory


Oaklane coat in dark cyprus
Theory


Anesha shirt with tie
Theory


Adbelle Trouser in garnet
Theory


Livilla Top in white
Theory


Vohani Body in black
Theory


Bendava Top
Theory


Yuleena Knit Dress
Theory


Jemion Dress
Theory


Alvmie Jumpsuit
Theory


Alwinth Top
Theory


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