Pre Fall & Fashion Show Highlights

Post by Louise Horsburgh On 14 July 2017

The last few weeks at Jane Davidson have been a whirlwind of new stock, new brands, fashion shows and buying trips as we get stuck into the Pre Fall season.

So where to begin? New brands I think!

Pre Fall has saw us introduce some fantastic new brands to Jane Davidson that have already been receiving lots of attention in store:

Sonia Rykiel

 “From a sweater, she created a signature. From black, a color. From a redheaded, a statement. From Saint-Germain-des-Prés, an allure. From her name, a veritable legend.”

As a fashion designer and writer, Sonia Rykiel is most renowned for designing and creating unique, high quality sweaters, being dubbed “the Queen of knits” by Women’s wear Daily (1967). Today, the brand is still creating, beautifully crafted knitwear and womenswear garments. Our Pre Fall collection highlights a range of luxury knitted sweaters as well as a fantastic tweed blazer and amazing flared jeans.

Sonia Rykiel is an in store exclusive brand!

Helmut Lang 

Austrian-born Helmut Lang is a designer who specialises in created simplistic, on trend luxury womenswear apparel. With a true understanding of the female silhouette, Helmut Lang has an outstanding ability to creating garments that fit incredible well, something we found true with the range we have in store.

Shop Helmut Lang

Bella Freud 

Bella Freud is a cult knitwear brand from London who is most known for her signature slogan sweaters, J’taime Jane, Gainsberg is God and 1970. Many of fashion’s famous faces, such as, Kate Moss, Alexa Chung and Gigi Hadid have all been spotted in Bella’s jumpers and are a fantastic wardrobe stable to dress up or down. Her products are made from fine merino wool and cashmere and are always made with the highest quality craftsmanship.

As well as founding her own label, Bella Freud has also worked with many British retailers such as Jaeger, Miss Selfridge and Fred Perry and has also tried her hand in directing short films.

We are very excited to have the long awaited Bella Freud in store.
Shop Bella Freud


Another British label hitting the Jane Davidson salesfloor this season is luxury t-shirt brand, Livotte London. Livotte prides themselves on using luxury organic cotton that is locally sourced and creating luxe jersey tops for women all over the world. With an aim to, ‘make dressing well, effortless and sustainable’ Livotte bring us a fantastic collection of feminine and stylish luxury tees that you’ll want to wear everyday.

Shop Livotte

As well as new brands, we have outstanding collections from our well known designers. Osman, Roland Mouret, Theory and Diane von Furstenberg have all created marvellous Pre Fall collections with truly beautiful and fashion forward pieces. We have been very excited to show all of our wonderful customers our new collections so please take a look at some of our fashion show snapshots and make sure to pop in and see all of our goodies soon before they disappear!

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