The Power of Florals

Post by judithjd On 11 May 2017

Did anyone read the Times2 fashion article yesterday about Flower Power and how Alpha women do wear florals? Here at Jane Davidson, we agree with so many of the sentiments and observations voiced by Anna Murphy especially that women wearing modern florals can be any age and are most definitely cool and confident. This is a look you need to know now and it’s ageless.

Delicate wild bloom prints scattered over feminine chiffons with long sleeves, high necks and floaty skirts from Preen by Thornton Bregazzi and overblown bright florals by Dries Van Noten; there’s something for everyone.

Florals can be versatile, it’s all about how you style them and add the finishing touches, and of course our JD personal stylists will be happy to help in-store by sharing with you their top tips.


Credit to: TheTimes, Times 2 Fashion

Jonathan Saunders has taken the classic Diane Von Furstenberg wrap dress up a notch or two and Samantha Sung cleverly understands the importance of a dress sleeve that gives a clean, sharp shoulder to suit us all.
There’s a new confidence about these bold florals that is flattering and at the same time totally fashionable.

To stay right on trend, we’re embracing this head-to-toe look for summer weddings or simply lazy days. Here are 2 effortless SS17 florals in-store to get you started and hot off the press!…We’re delighted to see that feminine florals are firmly on the fashion fix list for AW17 too.

For spring, we say: embrace your femininity.


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